Creatif Design Consultancy was founded in 1994 by Smadar Samson. Having graduated in Industrial Design, Education and Psychology Smadar established in London an interdisciplinary design practice that meets diverse needs of young people of all ages and abilities. In 2001, Smadar was appointed a senior lecturer in design and in 2005 was appointed a postgraduate course leader of the "MA Design Research for Disability” programme at London Metropolitan University, UK.
Relocating to California, Smadar gained the “Therapeutic uses of Art” certificate at University of California, San Diego (Extension) in 2010 and has applied her work to many therapeutic settings. Closely collaborating with multi- cultural communities, Smadar engaged in transforming derelict and misused environments into desirable and sustainable spaces.
As an artist, Smadar's extensive career spans over two decades ranging from illustrating picture books to commissions of abstract murals for corporate environments and public art. Smadar's work has been displayed and interacted with at parks, schools, museums, hospitals, community and commercial centres throughout the United Kingdom and United States. Since 2010 Smadar has been the curator and vice president of the House of Israel in Balboa Park, San Diego.
Creatif consultancy is collaborating with international cultural, educational, healthcare and architectural companies aiming to implement its proven disciplines in public spaces.